Blogdimension Blog

No doubt, Blogdimension.com, The Web 2.0 Search Engine, is definitely a global player!

According to available metrics and statistics (Blogdimension uses XiTi Analytics), Blogdimension tends to be much more successful in North and Latin America and Asia than in Europe.

Origin of Blogdimension visits (Q1 2008)

Having said this, Europe still leads the way in terms of Web 2.0 content searches on Blogdimension.com. France remains the top origin of the visits but its share tends to decrease in favor of extra-European countries and especially of the emergent countries. Thus, during March and for the very first time Spain is overtaking France as far as the origin of the visits is concerned.

Origin of Blogdimension visits (Q1 2008)

The top 30 countries visiting Blogdimension search engine (Quarter 1 of 2008) :

1. France
2. Spain
3. United States
4. Mexico
5. Undefined origin
6. Other European origins (undefined, probably from .eu ?)
7. Japan
8. China
9. Peru
10. Brazil
11. Argentine
12. Germany
13. Canada
14. Venezuela
15. United-Kingdom
16. Chile
17. Colombia
18. Portugal
19. Belgium
20. Italy
21. Switzerland
22. Morocco
23. The Netherlands
24. Sweden
25. Australia
26. Turkey
27. India
28. Tunisia
29. Poland
30. Indonesia

The top 10 languages of Blogdimension users:

1. French
2. Spanish
3. English
4. Portuguese
5. Chinese (Mandarin)
6. Japanese
7. German
8. Italian
9. Dutch
10. Korean

Lessons learnt from the evolution of Web 2.0 usage in Blogdimension ? (according to Blogdimension data)

• First lesson, the blogosphere tends to grow from now on at a faster pace out of Europe. It seems that Europe is reaching a kind of plateau.
• Second lesson, the would be French leadership in terms of blogosphere activity is fragile. It seems that Spain is an awesome challenger to French Web 2.0 punch in Europe.
• Third lesson, the position as the leading language among Blogdimension users (traditionally successively French and English) seems to be more and more challenged by Spanish, Portuguese and Asian languages. This tends to clearly show that room for the blogosphere growth, Web 2.0 content and other User Generated Content resides now rather in the emerging countries than in the “old world”.

Conclusion: if you plan to launch a Web 2.0 business you should be aware that focalizing strictly on only one language (in general your language) or region even if you opt for English at the early stage of your project is not sufficient to grant the validity of your business model (often based on online advertising). We would recommend to adopt a global approach for the Web 2.0 niche market. Web 2.0 like every other market is also submitted to the threats and opportunities of globalization. The growth engine is no more where we usually think it is. Let’s turn our eyes toward the ‘emerging’ countries!

Of course, Blogdimension data do not pretend to reflect THE truth. But they allow to show an interesting trend even though Blogdimension is still Europe centric (Blogdimension was initially launched in France in 2005). In order to get more accurate figures it would be necessary to agregate the figures from other great Web 2.0 services like Technorati, Google Blogsearch, Wikio, Twitter, Wasalive, etc. and fine-tune them in regard with Internet usage data available for various regions. In addition, the trafic volume of Blogdimension can only have a sample value since the service is still at an eraly stage.

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This entry was posted on Monday, March 31st, 2008 at 4:24 pm and is filed under Trends. You can leave a response, or trackback from your own site.