Do women make better bloggers?
When you launch a new product or Internet site today it is practically impossible to reach any success without adopting a form of Internet communication.
Ideally you should set up a media plan by mixing some traditional media techniques (campaigns, press releases) and an Internet communication strategy often dubbed “viral communication”.
As a reminder, a viral communication via Internet or also “buzz” uses all kind of messages made possible by the different services available on Internet: e-mailings, newsletters, blogging, microblogging (Twitter, Jaiku, Tumblr…), social media (Facebook, LinkedIn, Ziki…), etc.
You can add to these techniques an extension to real life by participating in unformal events or meetings organized by some geeks or bloggers in a Hard Rock Café or some other trendy places. It’s a good way to promote your concept around influential or power users and of course to establish interesting contacts.
This overall strategy is ideal if you have sufficient communication & marketing budget lines.
But what can you do if you do not have big resources to implement such a multicanal strategy?
Indeed, promoting your Internet product requires to communicate directly with influential (and also less influential) bloggers. It’s a hard work and you need much patience because you need to convince every blogger individually about the user value of your product. Bloggers are generally not “mass” users. It means that you will have to really get on well with every blogger. Who in turn will give you a hopefully good opinion on your product on his/her blog or site and of course by buzzing around positively. You must notice also that even a negative buzz can bring you some additional traffic though we do not recommend it! It’s better to be recognized for the tangible value your product brings to the users.
The top sign of efficiency is when an influential blogger puts your logo permanently on his/her blog so it is visible to his/her visitors. It’s the best mark of sympathy that a star of the blogosphere can bring you in terms of buzzing.
As soon as this echo carried by the bloggers begins to be audible enough classical media (press, radio & TV) begin also to express some interest in you.
At Blogdimension - The Web 2.0 Search Engine! - we do not have enormous resources to roll out an ambitious communication strategy.
We establish some contacts mainly in a viral mode and targeted in function of the users that find our search engine interesting and of some value. From time to time we appeal to press releases organized by our cool PR company. Our company is Rescue Team Communications, the company that contributed to communicate about Mozilla Europe!
Our statistics - despite they are still humble - are in constant progression. September’s statistics are already close to the level they reached end of August. It is a quite positive sign.
So, we noticed in our statisitics that the most important traffic driven to Blogdimension.com comes from women’s blogs!
In particular, one French girl’s blog Nanikaa brings us alone 3,15% of our overall traffic! It means that if only 30 she-bloggers as cool as “Nanikaa” or “A l’evidence…” bring us their support, they would cover 100% of our current statistics!
That leads us to conclude that the buzz generated by the she-bloggers is very efficient. It also gives a nice lesson of wisdom for those who think of setting a viral communication strategy.
Everybody talks about the “influential bloggers” having in mind that they’re men. May be we should talk in feminine more often.
A word to the wise is enough! 
Answer: perhaps women know better how to share…
Thanks for your constant support,
The Team
Special thanks to Charles from AltSearchEngines (he knows why)
